Cult brand BRUNO BANANI
Between the founding year 1993 and today lie an innovative marketing strategy and an increase in turnover from zero to zero to 96.5 million euros, as well as extreme tests such as:
1996
THE CROSSING OF THE DESERT
The Crossing of the Desert in 120 Days from Jerusalem to Zimbabwe over a Distance of 10,000 Kilometers by the adventurer Achill Moser. The adventurer took the ADVENTURE TEST in Bruno Banani 'Your Perfect Underwear' in 1996. The result of the challenging journey for Achill Moser and Bruno Banani Underwear: The quality seal '10,000 KM ADVENTURE TESTED – ULTIMATE QUALITY.
bruno banani Across the Desert from Jerusalem to Zimbabwe.
1997
THE ECO CHALLENGE
The toughest nature sport in the world - a distant relative of triathlons. In 1997, Bruno Banani sent the first German team in the "Air Active" underwear collection to cover 500 km through the Australian jungle. The testing conditions included extreme factors such as humid and warm climate, impenetrable wilderness, and the extraordinary demands placed on the athletes. The result: Bruno Banani "Air Active" withstands all the challenges of the Australian Outback.
bruno banani through the Australian Jungle.
1998
THE MIR MISSION
On August 13, 1998, with the last manned Soyuz rocket, Bruno Banani launched from Baikonur (Kazakhstan) with the underwear collection into weightlessness. The Chief Flight Engineer, Nicolai Budarin, wore the collection during his daily fitness routine in the MIR base module. The result: The label SPACE PROOFED UNDERWEAR / First Designer Brand in Space.
bruno banani in space
2001
The Pressure Test at the Bermuda Triangle.
In 2001, Bruno Banani embarked on a journey to the depth of 4,800 meters in the Bermuda Triangle with the underwear collection 'Your Funtastic Oxygen' during a deep-sea expedition. With each meter the expedition's submersibles approached the ocean floor, the pressure on 'Your Funtastic Oxygen' increased. Upon reaching the bottom, the participants of the expedition discovered that Bruno Banani's underwear had withstood the pressure with seemingly playful ease. The result: The certificate PRESSURE PROOF / First Designer Brand 4,800 Meters under the Sea.
bruno banani in the ocean
2010
THE MARS MISSION 500
Six astronauts from Russia, France, Italy, and China spent 520 days in a simulated spacecraft for a Mars mission experiment. Bruno Banani supported this simulation with special 'Onboard Underwear' for the crew - the colorful underwear was intended to help break the potentially monotonous nature of their mission.
bruno banani on the Mars
2012
THE WORLD TRIKE TOUR
A daring undertaking right up Bruno Banani's alley: the World Trike Tour from 2012 to 2015. Bruno Banani provided underwear, among other things, to the pilot couple Doreen Kröber and Andreas Zmuda during their circumnavigation of the world in an ultralight aircraft. The result was the quality seal WORLD PROOFED.
bruno banani on worldtour
2014
THE DREAM OF OLYMPIA
After only five years of training, Tongan luge athlete Bruno Banani qualifies for the Olympic Winter Games in Sochi and even secures the 32nd place, despite having never seen snow before. The press worldwide reports on the COCONUT POWER of Bruno Banani.
bruno banani at the Olympics