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Launch of bruno banani: intelligent & integrated
No sooner said than done. Under the direction of the communication expert Gerhard Fischbach, a Swabian and head of the largest advertising agency in Baden Württemberg, the cult brand bruno banani was created together with Wolfgang Jassner. But the first step is always the most difficult. Gerhard Fischbach remembers: "Wolfgang Jassner came with a very attractive challenge and a budget which was exactly the opposite. Nevertheless, my experience of the fashion market and the discussions with Wolfgang Jassner and Klaus Jungnickel made me realise that the project had excellent prospects of success. But one thing was also plain to see: merely designing and launching designer underwear on the market would not be sufficient. A new market segment only finds its position by using new methods. In plain language: marketing would be decisive - and the consequence of implementation." We have come to know and love bruno banani in this way and no other. bruno banani simply goes its own way and shows its competitors how things are done. Originality always wins through in the end.
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