Once upon a time ... the cult underwear bruno banani was born
Wolfgang Jassner on the birth of the cult brand bruno banani: "The former VEB (state-owned enterprises in the GDR) Tricotex was dissolved in 1993. Only around 250 out of the 2,500 jobs before the political transformation were retained in the new companies. No future? No! I met Klaus Jungnickel, Managing Director of the then Mittelbach Textile Factory (approx. 30 employees), and told him about my idea to develop and produce a separate designer underwear collection by a commission production company. This segment was now well-established in the USA and had already achieved SUCCESS. The extension of its sphere of influence to Europe was only a question of time."
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Klaus Jungnickel and Wolfgang Jassner
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